Dr. Dan Runfola, Associate Professor of Applied Science, William & Mary
Research Interests: Remote sensing, human migration, computer vision (training computers to analyze imagery), and climate change.
Research Highlights: Every day, scientists around the globe use Earth observation data from NASA satellites to investigate and monitor a wide array of atmospheric, marine, and terrestrial phenomena. From the top of the atmosphere to (beneath) Earth’s surface, the data they get from the satellites circling the globe or perched in geostationary orbit provide information on everything from the planet's energy budget and the temperature of ocean waters to the presence of soil moisture and the location of fissures below ground. But what can satellite data tell us about ourselves, the human beings who call Earth home?
The answer to that question is quite a lot, and the information satellite data provide goes far beyond the high-resolution corrected reflectance (i.e., true color) imagery from the Harmonized Landsat Sentinel-2 (HLS) project or the clever use of Nighttime Lights imagery from the Visible Infrared Imaging Radiometer Suite (VIIRS).
Among the researchers using satellite data to study humanity is Dr. Dan Runfola, associate professor of applied science at William & Mary in Williamsburg, Virginia.
“There is remarkably little information about the socioeconomic status of individuals in some of the most vulnerable regions in the world,” said Runfola. "This is due to a range of reasons, from conflict to political capacity, but is most commonly because local governments lack the capacity to implement regular surveys. While a few third-party groups have attempted to resolve this through funding in situ surveys, the coverage is exceptionally limited spatiotemporally. This challenges our ability to both conduct historic analyses of how social systems have evolved over time and accurately target contemporary efforts to improve human conditions around the world.”
For Runfola and his colleagues, the wealth of data offered by Earth-observing satellites offers a means of surmounting this challenge.
“My work exploits the idea that the physical spaces we create to live and work in reflect many underlying cultural, social, and economic factors. They do not manifest randomly, but are a product of human goals, desires, and economic capabilities,” he said. “Because these spaces can be observed with satellite imagery, we have found it possible to estimate a selection of socioeconomic factors using satellite imagery alone.”
Included among these socioeconomic factors is income level. While Runfola acknowledges it might be hard to believe that researchers can estimate how much people earn based on a satellite image of where they live, it’s the correlation between desire and economic potential that makes such estimates possible.
“There are some very strong linkages you can see [in satellite imagery] that I think are really self-evident, such as paved roads. If you have paved roads, that means you have the equipment to pave roads and the money to acquire that equipment. So, some of these correlations are very direct,” he said. “Others are a bit more vague, such as how big are the houses. That might be correlated with certain levels of income in certain parts of the world, but the correlations are much more context-dependent. So, there are blatant correlations and then more subtle correlations.”
Spurred by the potential of their estimations, Runfola and his colleagues are researching the development of new models specifically designed to investigate these types of socioeconomic issues. At the same time, they’re evaluating the limitations of such approaches and analyzing their methods for any biases. This entails everything from evaluating the strengths and weaknesses of different satellite sensors and tweaking models to considerations about data infrastructure and investigating the use of new technologies like machine learning.